Tapville signs franchise agreement with multi-concept hospitality group to open location in Evanston, Illinois
Naperville, IL. August 2021. Tapville Social, the innovative, tech-forward, food and beverage franchising and licensing concept, announced that Tapville will be opening an Evanston, IL restaurant location. The franchisee, B&L Holding Company, looks to open the Tapville location in fall of 2021. B&L Holding Company, the Chicago based multi-concept hospitality group, creates authentic dining & drinking establishments that are memorable and focus on quality.
The Evanston location will feature a full-service restaurant, bar, and self-pour beer and wine wall in downtown Evanston near Northwestern University.
In addition to a full-service food menu and self-pour beer and wine, Tapville has daily cocktail flight specials as well as their extremely popular Mimosa brunch on weekends. Tapville is also known for creating fun and engaging culinary events that are focused on bringing friends and family together. Their Cupcakes and Cocktails events at other Chicago area locations have had more than 2,500 attendees in 2021 alone and often sell out months in advance.
“Tapville is very humbled to partner with B&L Holding Company to open the Evanston location. B&L Holding Company has a heritage of opening & operating amazing concepts. Downtown Evanston is a great location for a Tapville restaurant, and it will help expand our already growing Tapville audience to the northern suburbs of Chicago,” said Joseph Tota, CEO, Tapville.
There are currently five Tapville locations in the Chicago area including the downtown Naperville flagship location. The Naperville location is one of the most popular dining destinations in downtown Naperville with fun and creative events as well as the self-pour concept.
As other restaurants have struggled with the labor crunch, Tapville’s model of implementing technology solutions has helped current locations to thrive. Tapville is taking major steps to reduce the cost of labor through innovations like self-pour taps (also reducing wasted draft beer) and table tablet ordering while upping the ceiling for customer satisfaction through an increased level of customization.
“B&L Holding Company is excited to partner with Tapville and open a franchise location. Tapville’s technology capabilities help to solve many of the pain points for restaurant operators, particularly during a very competitive labor market,” said Jason Freiman, Manager, B&L Holding Company.
By using advanced data collection, Tapville locations can create highly specific profiles of all our customers and use these insights to market to similar demographics on social media platforms. This also gives Tapville a leg-up when it comes to tweaking the customer experience, adapting the menu options, and more.
About Tapville Social
Tapville Franchising, Inc, “Tapville” is a franchisor and licensor of restaurant, kiosks and mobile units that specialize in self-pour & self-service technology. Tapville offers franchises for brick & mortar, retail, travel, and entertainment segments. www.tapvillefranchising.com